What is a cookie?
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
Cookies may be either ‘persistent’ cookies or ‘session’ cookies. A persistent cookie is stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date. A session cookie expires at the end of the user session, when the web browser is closed.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.
Cookies and our website
The names and types of the cookies we use are:
|ga, gid, gat||These cookies are used by Google Analytics. They collect information on how visitors use the Website. The data collected is in anonymous form and is also used by Google to produce reports that help us improve the Website.|
|pi_opt_in, visitor_idxxxxx||Pardot tracks visitor and prospect activities on our website and landing pages. Cookies are set to remember preferences (like form field values) when you return to our site. Pardot also sets a cookie for logged-in users to maintain the session and remember table filters.
Pardot sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry. Pardot cookies don’t store personally identifying information, only a unique identifier. Pardot sets three kinds of cookies.
The visitor cookie is composed of a unique visitor ID and the unique identifier for our account. This cookie is set for visitors by the Pardot tracking code.
The pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking.
|_pk_ref, _pk_cvar, _pk_id, _pk_ses, and _pk_hsr||These cookies are used by Matomo. They collect anonymous information on how visitors use the site and produce reports that help us improve it. For more information about Matomo please visit the Matomo FAQs|
|wordpress_test_cookie||WordPress cookie check – Tests whether or not the browser has cookies enabled|
To disable Matomo analytics cookies: